7 Awesome Ways to Market OTC Drugs to Doctors
For a long time, Pharma companies looking to penetrate the OTC space focused their energies only on direct-to-consumer marketing, and HCP engagement wasn’t given much consideration. But [...]
For a long time, Pharma companies looking to penetrate the OTC space focused their energies only on direct-to-consumer marketing, and HCP engagement wasn’t given much consideration. But [...]