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7 Awesome Ways to Market OTC Drugs to Doctors

7 Awesome Ways to Market OTC Drugs to Doctors

July 19, 2019  Blog, Featured, Insights into the Medical Community, Know-how

For a long time, Pharma companies looking to penetrate the OTC space focused their energies only on direct-to-consumer marketing, and HCP engagement wasn’t given much consideration. But [...]

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