Prescriber Loyalty – Is Pharma Chasing a Mirage?
A joint study by HBR and Bain & Co. reveals that a 5% rise in customer retention rate spikes organizational profitability by over 25%. In India, where doctors enjoy demigod status, repeat [...]
A joint study by HBR and Bain & Co. reveals that a 5% rise in customer retention rate spikes organizational profitability by over 25%. In India, where doctors enjoy demigod status, repeat [...]
