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From Sellers to Enablers – The Changing Role of Pharma Medical Representatives

From Sellers to Enablers – The Changing Role of Pharma Medical Representatives

December 22, 2017  Blog, Digital Pharma Marketing, Digital Transformation in Pharma, Featured, Insights into the Medical Community, Know-how

Changes in the Indian healthcare ecosystem are turning conventional pharma marketing over its head. For a long time, Medical Representatives (MRs) have been the greatest assets of pharma [...]

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