Doctors’ Opinion on Management of Neurological Disorders
More than 1 billion people across the world are affected with Neurological Disorders (NDs). In India, more than 30 million people suffer from these [...]
Marketing Legacy Molecules the RIGHT Way
With a dry drug pipeline, Indian Pharma is often left with Legacy Molecules (LMs) to sustain in the market. LMs have lasted in the market for decades, but [...]
Physical or Digital – Phygital is the Way for Pharma Marketers!
While digitization changes how doctors consume medical information, Pharma marketers hesitate to let go of physical marketing tactics. The focus remains on [...]
Is India’s Polio-Free Status at Risk?
The contamination of nearly 1.5lakh vials of polio vaccine has raised doubts over the quality of pharma products in India. The Drug Controller Authority of [...]
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