Blogs

India is one of the seven nations that bears 65% of world’s tuberculosis cases. Despite being a fast-developing nation, India loses 4.5 lakh people to this [...]

The marketing landscape is dynamic as ever, more so with communication routes evolving at lightning speed and consumer behavior undergoing changes in-step. [...]

Innovation of a drug is driven by scientific acumen, and the ability to sell the product effectively also significantly relies on scientific knowledge. So, [...]

Traditionally, pharma marketers choose to be Hedgehogs- long term planning, lengthy deliberations, no provisions for mid-term course corrections. At the [...]