Blogs

In many ways, COVID-19 has provided a fillip to both earlier and recent initiatives of the Indian pharmaceutical industry. Our collective fight against the [...]

HCP engagement sans digital channels is one of the simplest communication models. A sales executive making a “clinic visit”, striking a clinical dialogue [...]

At the outset, it seems like a no brainer – Whether you should go for a Website, Microsite, or Landing page? I mean, is there anything that can supersede [...]

The digital engagement with HCPs is an interesting mix of strategy, tactics, and creativity. With digital adoption being on the rise after COVID-19, [...]